#Modern about us page template how to#

Responsive web design all the way down the ‘about us’ page, making sure it fits with the rest of the site.

#Modern about us page template how to#

A snapshot of information on how to sell or buy on the website – paired with call-to-action buttons to make it happen.The company’s mission of supporting small businesses, in large font next to a cute, responsive animation.That aside, Etsy users need to be reassured that this marketplace is one that they want to be a part of. If anything, it’s interesting to know how to get started with building a mega brand. Maybe this global creative marketplace doesn’t need an introduction, but there’s always a lot of value in having an ‘about us’ page. It’s good to be reminded that human beings are behind the business and really helps to establish the brand voice for prospective clients.

The focus on personal brand values and leadership.

The navigation buttons take you to places like the timeline of the brand’s history, or franchisee testimonials making the entire website so easy to navigate.

The bold headline and bold colors, stating ‘we’re Wendy’s kind of people’ with a big, juicy burger in the background – what else?.

It does a great job of helping people to get to know the business without searching too hard – here’s what we love about the brand positioning: With a big brand comes a lot of history, and Wendy’s has plenty of stories to tell to any potential customer. The link to their ‘who we are’ section is clearly located at the top of every page and it’s just what visitors need to get involved with a more personal story from a big brand. You don’t have to scroll to the bottom of the page to find out the story of Wendy’s. Whatever the industry, the humble ‘about us’ page has a pivotal role in sharing brand values and the brand story with potential customers.įind out how a cross section of companies tells a story with these ‘about us’ page examples – you might be inspired: 1. Let’s check out 22 of the best ‘about us’ page examples online right now. Sounds a little boring, right? Potentially – there are definitely some snooze-fest ‘about us’ pages out there.īut they can also be inspiring, hilarious, or even surprisingly emotive.

A few stats, call-to-action buttons, or videos.

A history or timeline to contextualize the brand.A mission statement, boldly stating what the business stands for.The best ‘about us’ pages include only a handful of key ingredients: That’s why an ‘about us’ page is a vital component to any brand website – after all, your product or service only tells half the story.Īn ‘about us’ page is a brand’s opportunity to demonstrate why they’re so special and introduce you to their team members and company values. First impressions are just as important online as they are face-to-face.